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green homes

‘Green’ home buyers and Maslow’s Hierarchy of Need

April 11, 2014 By Michael Stuart

Buyers Want 'Green' More Than They Think

A new National Association of Home Builders survey shows that more than 65 percent of home buyers want green houses, but only about 15 percent are willing to pay extra for such features. This is not particularly surprising -- most people like the idea of doing something good for the environment, but only a small, fixed number of them are ever truly motivated. It has always been … [Read more...] about ‘Green’ home buyers and Maslow’s Hierarchy of Need

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