For travel booking sites, 2014 is turning out to be a consolidation year, with big getting bigger. Tripadvisor and Home-away are the most popular sites used for the Texas coast vacation rental markets.
Some observations from data below:
- Booking.com is still killing it, and growing fast as well, despite its size.
- Priceline Group, which includes Booking.com, Priceline.com, Agoda.com and Kayak sites, is the leader by a huge margin.
- Expedia brand (all country domain sites together) is third largest, but Expedia Group, which includes Hotels.com, Trivago, Hotwire and Venere, is the second most popular online travel booking company. And since Travelocity is now just a white-label site for Expedia, those 10.6 million visitors could count towards its total, too.
- TripAdvisor is surely the biggest media-plus-booking site globally, and the second most popular brand if you add up all country-specific sites.
- Airbnb is now the fifth most popular online travel booking site, and is addictive when you count the time spent on site. Part of it has to do with the design of the site, meant to be browsed more leisurely; the other part is more endemic, where users have to browse more listing in sharing/rentals to come to the right choice.
- HomeAway and sister site VRBO are in similar category as Airbnb, and as addictive when it comes to time spent on site by vacation travel users.
- Hotels.com growth is flat, and Expedia knows it.
- Travelocity is declining, and are we have covered previously, a sitting target to be bought, likely by partner Expedia.
| Rank | Site | Estimated Visits | Time on Site | Leading Country |
|---|---|---|---|---|
| 1. | Booking.com | 210.5 M | 7:37 | United States 15.83% |
| 2. | TripAdvisor Sites | 159.6 M | N/A | N/A |
| TripAdvisor.com | 73.4 M | 4:44 | 3.97 | 79.6 M |
| TripAdvisor.co.uk | 25 M | 4:59 | 3.93 | 27.1 M |
| TripAdvisor.fr | 12.2 M | 4:32 | 3.98 | 11.5 M |
| TripAdvisor.it | 13.7 M | 5:31 | 4.39 | 10 M |
| TripAdvisor.ca | 7.4 M | 4:59 | 4.17 | 8.6 M |
| TripAdvisor.es | 7.8 M | 4:49 | 3.69 | 6.3 M |
| TripAdvisor.com.br | 5.7 M | 4:06 | 4.63 | 6 M |
| TripAdvisor.in | 7.4 M | 5:31 | 4.12 | 5.8 M |
| TripAdvisor.de | 4.2 M | 4:02 | 4.53 | 4.6 M |
| Tripadvisor.jp | 2.8 M | 4:02 | 4.99 | 2.2 M |
| 3. | Expedia Sites | 63.5 M | N/A | N/A |
| Expedia.com | 40.6 M | 6:53 | 5.32 | 41.5 M |
| Expedia.ca | 6.1 M | 7:22 | 6.34 | 8.2 M |
| Expedia.co.uk | 4.6 M | 5:54 | 4.67 | 6.4 M |
| Expedia.de | 2.6 M | 6:03 | 5.17 | 3.2 M |
| Expedia.it | 2.6 M | 6:26 | 5.8 | 2.1 M |
| Expedia.fr | 2 M | 4:22 | 3.95 | 2 M |
| Expedia.co.in | 1.8 M | 5:07 | 4.49 | 1.5 M |
| Expedia.com.au | 1.8 M | 6:59 | 6.35 | 2.6 M |
| Expedia.co.jp | 1.4 M | 6:39 | 7.23 | 1.35 M |
| 4. | Hotels.com | 34.5 M | 5:53 | United States 47.70% |
| 5. | Airbnb Sites | 32.5 M | N/A | N/A |
| Airbnb.com | 14 M | 9:57 | 11.27 | 12.4 M |
| Airbnb.fr | 4.6 M | 0:10:38 | 11.44 | 2.7 M |
| Airbnb.co.uk | 4.6 M | 9:24 | 12.47 | 2.9 M |
| Airbnb.ru | 3 M | 0:10:59 | 15.1 | 1 M |
| Airbnb.it | 2.3 M | 0:10:52 | 12.36 | 1.1 M |
| Airbnb.es | 2 M | 0:11:26 | 12.83 | 1.1 M |
| Airbnb.de | 2 M | 9:43 | 10.76 | 1.3 M |
| 6. | Agoda.com | 31.6 M | 7:29 | United States 12.59% |
| 7. | Priceline.com | 28 M | 7:01 | United States 92.40% |
| 8. | Skyscanner Sites | 23.4 M | N/A | N/A |
| Skyscanner.net | 7.7 M | 6:46 | 5.18 | 9.6 M |
| Skyscanner.com | 4 M | 6:41 | 4.98 | 3.2 M |
| Skyscanner.ru | 6.4 M | 6:43 | 5.27 | 2.6 M |
| Skyscanner.it | 2.7 M | 6:39 | 5.31 | 2 M |
| Skyscanner.es | 2.6 M | 7:14 | 5.88 | 2.1 M |
| 9. | Kayak Sites | 23.2 M | N/A | N/A |
| Kayak.com | 19.7 M | 6:45 | 4.96 | 24.4 M |
| Kayak.co.uk | 2.1 M | 6:03 | 4.83 | 2 M |
| Kayak.fr | 1.4 M | 6:27 | 4.91 | 770 K |
| 10. | Makemytrip.com | 18.4 M | 7:35 | India 79.90% |
| 11. | Cheapoair.com | 18 M | 5:22 | United States 84.81% |
| 12. | Trivago Sites | 17.5 M | N/A | N/A |
| Trivago.it | 4.3 M | 2:18 | 2.43 | 1.3 M |
| Trivago.com | 4.1 M | 6:05 | 5.68 | 2.5 M |
| Trivago.es | 2.6 M | 5:23 | 4.9 | 1.4 M |
| Trivago.co.uk | 2.6 M | 6:09 | 6.59 | 2.4 M |
| Trivago.de | 2.1 M | 5:49 | 5.01 | 2.2 M |
| Trivago.fr | 1.8 M | 1:28 | 2.07 | 2.5 M |
| 13. | Hotelurbano.com | 16.6 M | 1:29 | Brazil 92.71% |
| 14. | Orbitz.com | 14.6 M | 6:57 | United States 89.82% |
| 15. | Hotwire.com | 11.2 M | 5:38 | United States 88.28% |
| 16. | Travelocity.com | 10.6 M | 5:48 | 5:48 |
| 17. | Decolar.com | 9.8 M | 7:48 | Brazil 96.36% |
| 18. | Homeaway Sites | 8.4 M | N/A | N/A |
| HomeAway.com | 6.4 M | 6:21 | 6.22 | 7.4 M |
| Homeaway.co.uk | 2 M | 7:59 | 8.43 | 1.8 M |
| 19. | Travelzoo.com | 7.7 M | 4:48 | United States 60.89% |
| 20. | Lastminute.com | 7.6 M | 5:37 | United Kingdom 44.62% |
| 21. | Travel.yahoo.com | 7.6 M | 1:21 | United States 56.00% |
| 22. | Bookingbuddy.com | 7.3 M | 4:03 | United States 69.05% |
| 23. | Ctrip.com | 7.3 M | 8:00 | China 70.71% |
| 24. | Cleartrip.com | 7 M | 6:02 | India 79.27% |
| 25. | VRBO.com | 6.6 M | 9:33 | United States 89.12% |
| 26. | Venere.com | 6.4 M | 3:38 | Italy 25.35% |
| 27. | Onetravel.com | 6.4 M | 5:11 | United States 83.43% |
| 28. | Qunar.com | 6.3 M | 6:48 | China 81.11% |
| 29. | Yatra.com | 5.6 M | 7:34 | India 87.46% |
| 30. | CheapTickets.com | 5.4 M | 5:42 | United States 82.08% |
| 31. | AirFastTickets.com | 5.4 M | 3:21 | United States 77.23% |
There is lots of interesting jostling beyond leaders, and that’s where the action will be rest of the year. Airbnb’s rise has been spectacular, and will continue to break through on the charts.
via: skift.com