Greg Harrelson , real estate broker-owner with Century 21 The Harrelson Group in Myrtle Beach, S.C., recommends that agents conduct an annual “checkup” on selling strategy to keep abreast of rapidly changing marketing technology and consumer attitudes. Harrelson writes that consumers want to be better educated, and not simply sold to. Here’s a sampling of his advice:
Consumers demand that they be given enough information to determine whether they want to buy.
Consumers are looking for quickly accessible, precise information so get to the point with short explanations or a YouTube video.
Consumers control the “mute button” on incoming information, and they are using it more frequently. Email marketing seems to be a casualty of this trend, so agents must get on buyers’ radar with desirable, information-rich messaging.